Why I Started Shopping Ethical/Sustainable

Hi folks! I am feeling much better lately, thank you so much for the messages of love and goodness ❤ I wanted to share with you my views of shopping in a conscious way. Being mindful mentally goes right into how I shop and why I shop for clothing and goods. It’s also why my business Keep Real is aiming to be as sustainable as possible.

Most of us think we should care about where our clothes come from. But a lot of the time, we don’t. This is the common ground we all share, and the feedback I got from my Keep Real focus group yesterday (which I will review in another post I think!). We want to care, but because of our shopping environments that have been forced upon us- we also feel we don’t have a choice.

Looking for the latest trend, and having the habit of eyeing up the inner labels of the garments- can actually be quite off putting as a conscious shopper. I personally love shopping, trying pieces on and feeling real good about my choices. But are my choices making me truly feel good? I check the labels in the fast fashion chains like Primark or Topshop for example and knowing that they are not sustainable is so disheartening. If only all our clothes we select when shopping were ethically/socially conscious, so we didn’t have to second guess the majority of the time.

Most of us think we should care about where our clothes come from, but because our shopping environments don’t really give us that option- we feel we don’t have a choice.

It surprises me that everywhere I go, apart from H&M having an extremely small ‘Conscious’ collection, that brands continue to produce collections that aren’t ethically sourced. The big chains have a lot of money to make conscious decisions. However, they exploit their workers in other countries, contribute to being the second largest polluter in the world as an industry, and use materials that aren’t fantastic for the environment. Why are we actively buying into this? It’s because we can’t actively see it. We see the clothes on the rails, and the prices on the tags.Screen Shot 2016-02-14 at 19.31.57

It makes me upset, to be a small business start-up trying to do the best in making the better decisions- when such large companies could make the changes with every season to develop and improve the ways they produce their clothes.
I find it easier to shop ethically for skin care/beauty products- for example, Lush Cosmetics, The Bodyshop and the cruelty-free brand Barry M Cosmetics here in the UK.
Fashion as one of the largest industries in the world, it can be tough to change the ways which have been working ‘effectively’ for many years. But being responsible should have been common sense from the start. This is why it is so important for businesses right now to make the changes from the very beginning. It makes me so proud to see people making more conscious decisions, I know it can be hard to gradually create a sustainable wardrobe but you’re making the right step by just thinking about it!

This is why I shop sustainable/eco fashion/ethical/socially conscious brands. Because you know what you’re buying into, you’re contributing to improving the environment, to workers better wages and making yourself feel good too ❤

Next I’ll be discussing my favourite sustainable brands and why I shop from them ❤

2 thoughts on “Why I Started Shopping Ethical/Sustainable

  1. Love this article! There are soo many big corps and retails stores that are so unethical and don’t think about sustainability

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    1. Thank you so much! They do, and it’s so upsetting! I’m launching my brand ‘Keep Real’ this year which will be sustainable ❤ (if you'd like to check it out it's 'keeprealuk' on social media platforms!) x x x

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