Women in Power / Why Keep Real is for Everyone

71Fr2S+6pAL._SL1131_If there’s a documentary I couldn’t recommend enough, it would be ‘Miss Representation‘ on Netflix. Exposing how mainstream media and culture contribute to the under-representation of women in positions of power and influence in America.

Although I’m in the UK, sexism and under-representation of females in positions of influence or power exists. It has always existed, and continues to in every country in various degrees.

In the UK, women account for under a third of those in self-employment, and if women set up businesses at the same rate as men, there would be an extra 150,000 start-ups in the UK each year. Plus, for ever £1 a man earns, a woman earns 81p.

Nothing has really stopped me from starting up my own business, but I do wish there was a higher representation of successful women in the media. I’d like to think that we are becoming more aware of how the media influences us- and that what we see on our screens, isn’t necessarily something we have to take as the right way to see the world, or the right way to portray women.

However, those of a younger age, I believe do not have this awareness. When young girls are at school, they are constantly evolving, changing and growing as an individual. Girls are still trying to find themselves, and with the media being so accessible- is this making it harder for girls to find their identities?

 

This is why I’m starting my business. Keep Real stands for something good, not just in sustainability, it reflects equality as well as diversity as a brand. I’ve chosen the bands, artists or creatives to be involved with Keep Real; because they reflect a true representation of people. We’re not all size 8 for one. We don’t all have the same goals and aspirations, but that’s what makes us who we are. The media portray women (as well as men) as something that isn’t actually accurate at all. We are all on different paths, and it’s time to start portraying that more. Because people need something real. I know its corny, but Keep Real is something I truly believe in as a brand for everyone. It will continuously grow to reflect real people, and support folk’s wellbeing too.

The media portray women (as well as men) as something that isn’t actually accurate at all. We are all on different paths, and it’s time to start portraying that more.

There’s an extremely good article on how social media is harming the mental health of teenagers here, which I found so insightful. We’re changing the way we socialise and it’s putting so much pressure on teens, as well as everyone else.

It’s time we started making a difference to how the media affects us, and creating something for the people- not against.