Women in Power / Why Keep Real is for Everyone

71Fr2S+6pAL._SL1131_If there’s a documentary I couldn’t recommend enough, it would be ‘Miss Representation‘ on Netflix. Exposing how mainstream media and culture contribute to the under-representation of women in positions of power and influence in America.

Although I’m in the UK, sexism and under-representation of females in positions of influence or power exists. It has always existed, and continues to in every country in various degrees.

In the UK, women account for under a third of those in self-employment, and if women set up businesses at the same rate as men, there would be an extra 150,000 start-ups in the UK each year. Plus, for ever £1 a man earns, a woman earns 81p.

Nothing has really stopped me from starting up my own business, but I do wish there was a higher representation of successful women in the media. I’d like to think that we are becoming more aware of how the media influences us- and that what we see on our screens, isn’t necessarily something we have to take as the right way to see the world, or the right way to portray women.

However, those of a younger age, I believe do not have this awareness. When young girls are at school, they are constantly evolving, changing and growing as an individual. Girls are still trying to find themselves, and with the media being so accessible- is this making it harder for girls to find their identities?

 

This is why I’m starting my business. Keep Real stands for something good, not just in sustainability, it reflects equality as well as diversity as a brand. I’ve chosen the bands, artists or creatives to be involved with Keep Real; because they reflect a true representation of people. We’re not all size 8 for one. We don’t all have the same goals and aspirations, but that’s what makes us who we are. The media portray women (as well as men) as something that isn’t actually accurate at all. We are all on different paths, and it’s time to start portraying that more. Because people need something real. I know its corny, but Keep Real is something I truly believe in as a brand for everyone. It will continuously grow to reflect real people, and support folk’s wellbeing too.

The media portray women (as well as men) as something that isn’t actually accurate at all. We are all on different paths, and it’s time to start portraying that more.

There’s an extremely good article on how social media is harming the mental health of teenagers here, which I found so insightful. We’re changing the way we socialise and it’s putting so much pressure on teens, as well as everyone else.

It’s time we started making a difference to how the media affects us, and creating something for the people- not against.

 

Trusted Clothes and Keep Real!

The wonderful Canadian non-profit Trusted Clothes are documenting my brand Keep Real’s journey of sustainability and inspiring wellness. So sweet! Please go ahead and check it out.Screen Shot 2016-04-04 at 16.06.15

It’s no good promoting mental well-being as a business, if the business doesn’t have the foundations of trying to be the best version of itself either. So we expanded the definition of wellness to include our sustainable souring policy within our supply chain.

Here’s the first blog post I did as the founder. Excitingggg!!! ❤

Challenges of Starting a Sustainable Fashion Brand

Keep Real: behind the scenes

Well, a lot has been going down lately with Keep Real. It’s so so SOOOO exciting, yet I just never blog about it. A lot has happened and is happening, so it’s a real big mush ball of designing, networking, creating and thinking. Definitely a lot of thinking!!

I held the first focus group for Keep Real last week at Huddersfield University (sorry, I didn’t get any photos…boo!) with more turning up than I thought- so that was awesome!! It was a little bit nerve racking, but I asked a lot of questions, discussed all that I wanted to discuss and presented my ideas for the brand. The more I present, the more I’ll feel comfortable doing it. It was great to have a lot of feedback, so that’s what I’ve been working on!Screen Shot 2016-04-04 at 16.06.15

The fit of the garments is so crucial, and that’s what I’ve been struggling with. I know what I definitely want to create for the brand- but it’s about adhering to people’s needs. Unisex just doesn’t cut it, and I want to create the right fit for everyone. However, with the first launch of the new collection- it’s going to be super limited. This launch is about finding out what’s right, what needs changing and adapting.

I’ve been networking with all sorts of wonderful folk; photographers, musicians, bloggers, videographers etc. And continue to do so with a few meet ups next week! So it’s about getting the right people behind Keep Real, who are just as passionate about the brand’s ethos and aims! Also with the hopeful launch of the end of July, I’ve been looking at office spaces too. All in the good time though!

Anyway, back to my drawing boards and all of that jazz. Hope you’re all having an amazing day!

You can follow Keep Real on all social media platforms with @keeprealuk ❤